To alleviate fears for merchants and to help them during this difficult economic environment, we wanted to introduce an online advertising promotion that would help them cut-out the high cost of print Yellow Page advertising and replace it with online advertising. In order to ensure that merchants have nothing to fear, we will buy your next Yellow Page ad if you're not 100% satisfied.
Here's an excerpt of the release:
“With the economy being what it is, it’s important that local businesses try more cost-effective advertising channels, like online advertising,” says Darren Waddell, MerchantCircle VP of Marketing. “While the majority of our members tell us the yellow pages no longer work for their businesses, many are hesitant to completely stop advertising in the yellow book. We believe this promotion will help local businesses take the leap into online advertising and feel safe doing it.”
"Many small businesses know their traditional media buys are not as effective as once were, but they're afraid to adopt new platforms and strategies," said Greg Sterling, founder Sterling Market Intelligence/analyst Opus Research. "This program addresses that hesitation by attempting to remove some of the perceived risk of online marketing."
Read the entire release by clicking here.
As always, we wish you all, business success.