Wednesday, January 28, 2009

How Important is Blogging for Local Business?

There was an article today in the Milwaukee-Wisconsin Journal Sentinel as well as on their website,, titled: "Blogs can draw customers deeper into bsuinesses." Here is an excerpt of that article:

Even so, many metro Milwaukee companies have jumped on the blogging bandwagon. MerchantCircle, a free Internet marketing site, lists 183 business owners in Milwaukee as having blogs, joining a universe of 112 million blogs tracked by Internet search engine Technorati.

One business that has used blogging to build customer relationships and its brand is Stone Creek Coffee, a downtown coffee roaster and retailer of specialty coffees. Founded in 1993, Stone Creek has 100 employees and operates eight stores in the Milwaukee area. Its blog was launched in 2005.

Among the most challenging aspects of a blog is writing it consistently and keeping ideas fresh and authentic. Stone Creek solved this challenge by making its employees responsible for maintaining its blog.

It's a really good article with some tips that just might work for you and your business. Click here to read the rest on the JSOnline website.

On that blogging note, we have some really fascinating stats from 2008 through this year on blogging and local businesses. Stay tuned!

Community Relations

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