The Death of a Tie

I have a pretty nice collection of ties leftover from my days as a news reporter and I'm sad I haven't worn a tie in almost a year. Those darn things cost a bundle and now, thanks to those darn techies and their tattered jeans and hoodies, I have to dress like a pauper! Gone are the days when I could hide my battered ego and self-esteem behind a well placed tie-shirt-suit combination. Gone are the days when I'd lie in bed giddy about the possible combinations and permutations. Gone are the days when I felt better than everyone else.

Oh, so sad. Now I get the feeling that my mom thinks I don't have a job because of what I wear to work. (A lot of people still live with their moms - of course most of them are under 18....)


Although I've lost my ties, and my self-aggrandizing ways, I've gained much more in terms of story quality. I use to chase the stories everyday, sometimes good, sometimes bad. Now I know I've got a great story to tell everyday.

It's nice to tell people I work for a company that provides a web presence free of charge to any business owner that needs one. It's nice to be able to tell people that search-engine-optimization isn't only for the Big Box retailers and the rich. It's nice to be able to say that the local web space is full of consumer reviews and we make sure business owners have a chance - MerchantCircle.

Now if only I could bring back the tie......


Sincerely,
Kevin
Community Relations

P.S. Check out this tie-less guy. At least he doesn't have a pocket protector.

Fight Night 3: MerchantCircle vs. Roy Jones Jr.

So recently at work we've been playing this game called Fight Night 3 on Play Station 2 (management's holding back on a PS3 or a wii, but we won't complain). Fortunately, our morale is great thanks to a number of recent mentions in the media about us. We've worked hard to make sure a business owner can easily navigate their way and manage their reputation on the web. And after 90,000 merchants signed on - it's great to know business owners realize the importance of having a presence on the web.

Just this last week, we've graced the sites of BusinessWeek, MSNBC, and USA TODAY, but just as importantly we've reached the analyst and players in the 'local' internet space with The Local Onliner and ScreenWerks. Perhaps the proudest accomplishment for us, is hitting home to people who actually run local businesses including Steve Mun, a real estate agent in Saratoga, CA, and marketing experts like Andy Beal.

You can even hear our co-founder Wayne Yamamoto in The Startup Studio podcast this week. All of the attention is great, but it means nothing if our merchants don't get new customers. And they are! Take for instance Beyond Atioxidant, Dodd Priority, or All American Gutter. With merchants like that in our corner, MerchantCircle can take out all comers - even Roy Jones Jr.



Sincerely,
Kevin
Community Relations

Not Ready To Make Nice

This isn't a blog post about the Dixie Chicks, more along the lines of will and determination to stay strong and keep doing what you love. It's a lot of those same traits that can be found in small business owners around the country - seemingly isolated, but in reality connected.

We live in a world of Big-Box retailers who, in their quest for global domination, inadvertently squeeze out a lot of the 'smaller' players. These 'small' players are whom this country was founded upon. In fact, even today, small business accounts for two-thirds of all new American jobs.

Say you want to be the next Dixie Chicks. You're probably going to have to get those coffee-stained teeth cleaned and whitened. Record a demo. Educate yourself. Then drop the pets off before heading to Clive Davis' office. And if you end up getting the boot from the assistant to the assistant, you're probably going to need an ego booster.

Fortunately, we have such great small businesses to go to. And without MerchantCircle, they wouldn't have had the chance to be found on the web. You see, MerchantCircle is their primary web presence. And fortunately for you and me, they're not ready to make nice for Big-Box Retailers.

Sincerely,

Kevin
Community Relations

MySpace Stalking, Bondage and My 5th Grade English Teacher

When I first joined MySpace it was the result of an overzealous friend who insisted that she would create the account for me. As I continued to refuse, she proceeded to add all of our mutual friends as ‘friends’ on my new MySpace account. In a few short months, I went from standoffish to MySpace stalker.

Growing a community on the web these days is full of MySpace knock-offs; ‘It’s MySpace for college students,’ or ‘it’s MySpace for xenophobic anemic Republican doglovers’. A lot of the experts said, successful online communities are driven by the young. When we first started MerchantCircle, a lot of the critics said we were dealing with an older generation, that we couldn’t sign up merchants without an off-line sales force, and that we couldn’t do it without spending a lot of money. Well, guess what?

They were wrong.

Since we launched in June, more than 85,000 business owners have signed on – making us the FASTEST growing company in the ‘local’ online space. We’ve gone from making fun of the Yellow Pages for being outdated (see the bondage pic) to getting straight to the point.



One day, Yellow Pages will not exist. Customers will have instant access to the internet where they will search for the services and products they’ll buy before leaving the house. We’re the only site that’s already built your business listing and allows you to upload pictures, blog, build coupons and see all the reviews written about your business on the web – free of charge.

We continue to add more awesome, easy-to-use services that’s sure to make my 5th grade English teacher mad. My sentences about everything we do is becoming dangerously close to being a run-on. Oh well, rules are made to be broken and we’ve been proving the experts wrong for some time!

Sincerely,

Kevin
MerchantCircle Stalker

I like you; you like me?

It sure is nice getting recognition recently for what we've accomplished and the traction we're gaining as a one-stop-shop for business owners and their web presence. From Media Mall to VentureBeat, to the opinionated and the skeptical - MerchantCircle is now at 85,000 merchants signed-on with no end in sight.

From the hot lists to the special awards, it's an exciting time for us all. And the merchant community is reaping the rewards. Business is Sterling (so to speak), and luckily, we're in the right space at the right time.

Cheers,
Community Relations

Show Me The Money

I just got back from New York where we accepted the award as Newcomer of the Year and one of the Top 100 Private Companies chosen by AlwaysOn Media. I spent a lot time meeting people and promptly forgetting their names - thank goodness for those name badges! And no. No one referred to me as Koko, but at work they still call me T-Bone. Anway, let me get to the point. We want to remember your name, but let me tell you why.

As our network has crossed nearly 85,000 merchants signed on, just like yourself, we realize many of our new merchants signing on are because of referrals from you and other business owners. Something along the lines of, "blah blah MerchantCircle is the best ever!!!" And "Who needs a website when MerchantCircle is free?!!?" And "Who is that sexy-sounding-writer Kevin, and is he single?"

Well, we want to reward you for inviting other merchants by paying you cash (check) for every business friend of yours who signs up. Besides that, you're inviting them to a network that helps to get their businesses found higher on Google and Yahoo. More customers, larger network, and Kevin's probably still single, but happy.

Sincerely,

Community Relations

P.S. Check out the revamped Newsletter out on Monday, it's sure to knock at least one sock off.

They Call Me Hammer

Ok, they don't, but it would've been cool.

T-Bone. Red Dog. Diddy. Definitely not Koko the Monkey. Where would we be without nicknames - a short, easy-to-remember moniker that people can remember, while at the same time adding depth and personality. Check out this picture below. What would be a good nickname for them? Kraus and Boharshik? Probably not.... Serial Killers might be easier to remember.



Back in the day, this storefront with the family was a company's personality. As the years progressed, reviews and letter grades were sometimes placed prominently in the windshields and business names got trendier and easier to remember. Now as customers browse for businesses on the web, those same reviews and personality come back into play - only this time on the web.

For the 80,000 merchants who have now claimed their MerchantCircle business listing, half of them use their listing as their sole source of a business website! And why shouldn't they? It's free, easy-to-use and puts them in touch with like-minded individuals. Now it's time to up the ante! If we are your web presence, sure, people can find your MerchantCircle listing through generic search on Google or Yahoo because our nearly 15 million listings are search-engine-optimized, but for those who ask, you should be able to tell them something easy. www.merchantcircle.com/fillintheblank

That's right, come up with your own store name or nickname and tell people how to find you on the web. Merchantcircle.com/Hammer or Merchantcircle.com/Koko. As long as it's not taken, that's your new identity baby!!! I'm sorry, I got a little excited. I probably shouldn't call you baby yet. This is a feature we plan to add in the next few weeks. So keep an eye out and let us know what you think. Until then, this is a strictly platonic relationship....baby.












Sincerely,

Koko,
Community Relations