In much the same way that MerchantCircle has sought to create a social network of merchants, it has now begun that same work on the consumer side. But the object here is not so much to link consumers to one another as generate more interaction between consumers and merchants and stimulate demand, further activity and content creation. .....
If MerchantCircle is successful in getting consumers to join, create reviews, clip coupons and follow businesses, it will build considerable additional value for its merchants at no cost to itself.
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Consumer profile features:
My Coupon Book: Consumers can clip deals and coupons created by you!
My Reviews: Consumers share their thoughts about the best businesses in town.
My Merchants: Consumers can “follow” local businesses to get updated news and events.
Tell us what you'd like to see or improve in our 'Neighbors' program, here, in our forums.