Well, if you haven't heard, Bing is the highly acclaimed new search engine from Microsoft. Early reviews from users and critics have been good. Besides their TV spot, one online entity they're buying ads on is MerchantCircle. See below on the upper left hand side of our MerchantCircle city pages. This one from San Antonio:
Microsoft is buying the ads through Google, but a quick click-through takes you to a search of "San Antonio" on Bing.
Could this be a play to gain traction amongst "local" search? I'm not sure, but we like the Bing search results we've seen so far.