Hell hath no fury like a customer scorn - and unfortunately for merchants, the voice of the condemned rings much louder than the enlightened.
Take for instance this MerchantCircle Safeway listing. I've never been to Wheatland, Wyoming, which means I've never been to this particular Safeway, but ouch - talk about harsh customer reviews. And this Safeway isn't the only target. No stone is left unturned, including deadbeat dads, sexual tolerance, terrorist organizations, and STDs. Heck, customers will even post pictures of dental work (scary), rear ends, and even one of the most hated characters in movie history - not flattering.
A customer will go to great lengths to ruin your business reputation and, as you can see from above, your personal reputation as well. It's like an ex-girlfriend (or ex-boyfriend), spreading rumors about you to anybody who will listen in hopes of ruining your dating chances for life! (I still haven't recovered, but that's another story.)
As a merchant, your business information is everywhere on the web. Several sites allow and encourage consumer reviews - MerchantCircle is the ONLY site that allows you to delete any reviews you find unnecessary. These are YOUR search-engine-optimized listings. Your web presence is an important one and to gain control of that with no strings attached is pretty darn impressive. (Pat on the back.)
So when that ex starts running her mouth about your stamina....err, I mean when that review doesn't fit your needs - delete it. It's like it never existed.
This holiday season, we hope you avoid a case of the runs - running of the mouth that is. (We have no remedy for Aunt Betty's Fruitcake - our engineers aren't THAT good!)