Yesterday, MerchantCircle announced that it has opened its first Application Programming Interface (API) to third party developers who can now develop applications on top of the company's database of valuable local business information from merchants nationwide. This has developers and merchants alike excited by the possibilities.
Said Dennis Mink, CEO of FootFeed.com, a check-in aggregator website, who recently plugged into the feed, "An open avenue to merchant-created data will be invaluable for us as we work to create greater value for consumers using check-in platforms."
With local mobile applications garnering so much attention from the development community, business owners are recognizing the value that these provide them for indirect marketing. Chris Rodgers, owner of Coral Cab in Pinellas Park, FL. remarked that “These days, everyone wants to access the internet on their mobile phones, and for a business that caters to so many tourists that access point is invaluable. I’m happy that MerchantCircle is working to find new ways to get the word out about my business.”
So if you're a developer and working on or considering building any application to leverage local business information then link up with us. More than 1 million businesses have information ranging from coupons to reviews to help populate any location based application.
To access the MerchantCircle API, developers can visit: http://api.merchantcircle.com/api/v1/docs