As part of our launch around MerchantCircle Neighbors and Answers, we unveiled a radio ad campaign across four major metropolitan areas: LA, San Francisco, Chicago, and Atlanta, as well as a national online radio campaign.
Please tell us what you think, if you hear it.
Also, thank you to everyone who covered yesterday's launch of Neighbors and Answers, as well as mentioned us in some other way and form. You can read the press release here.
- TechCrunch - Hyperlocal Business Directory MerchantCircle Launches Consumer-Facing Features
"MerhcantCircle’s “Neighbors” creates a mini-social network around the site where consumers can “follow” local businesses for information on promotions, coupons and announcements. In order to access this feed, consumers need to create a profile."
- VentureBeat - MerchantCircle Answers lets small businesses show off their expertise
"MerchantCircle Neighbors, meanwhile, is a way for consumers to create an account and “follow” a businesses, similar to what you’d do on microblogging service Twitter. Then businesses can send out coupons and promotions to those customers. It’s a way for businesses to promote to consumers directly and again, keeps them active on the MerchantCircle site."
- Screenwerk - MerchantCircle Joins the Q&A Club
"Beyond the fact that this type of service is valuable as a general matter MerchantCircle sees it as a tool to “re-engage” merchants via its site. The community can vote for the best answer (as with other systems) and the merchants who participate can gain points to establish themselves as experts.
Consumers categorize their questions and can limit the geographic scope of the response to their area."
- Kelsey Group, Local Onliner - MerchantCircle Tries to Get Stickier with 'Neighbors' and 'Answers'
"Answers is a consumer advice service, similar to ones we’ve seen with Yahoo Answers and vertical sites such as Avvo.com (lawyers) and Trulia (real estate). Merchant Circle’s idea is that small businesses will become more bonded to the service if they regularly communicate with potential customers. It says it has already had excellent response rate in a month of trials."
- BizReport - Merchant Circle adds consumer connection to network
"First, the "Answers" platform. This gives consumers the ability to ask 'experts' - members of MerchantCircle's 910,000 local businesses - a question and receive a solid answer. From the best brand of oil for a Ford truck to questions about invisible fencing for the backyard, merchants are available to answer consumers' questions."
- ClickZ - Get Started in Local Search Without a Web Site
"Many local platforms, including local search powerhouses Google Maps, Bing Local, MerchantCircle, Citysearch, Superpages, and Yahoo Local, allow you to create a local business profile on a page on their sites. Many of the best ones are free, while others charge a monthly fee."
- Dow Jones VentureWire - MerchantCircle, Now Profitable, Goes After Consumers
"Having built out a network of small businesses using its service, newly profitable MerchantCircle Inc. is now going after consumers.
MerchantCircle originally built out a network for small businesses to advertise, promote deals and blog. The company signed up more than 900,000 merchants nationwide and has more than 2% of total merchants in 49 states, and charges a minimum fee of $30 per month for services like placement of search engine advertising to drive traffic. The company, which says it now has more than 20 million monthly unique visitors, uses a self-service system to sign up businesses and has grown without the benefit of a sales force."
Thanks for all your help and support.