Wednesday, October 15, 2008

Yellow Pages' Expensive 'Feet on the Street' No Longer Necessary

mcAdvisorAs the economy tightens, and business owners could use more money, MerchantCircle has launched it's Marketing Advisor program. Instead of implementing a traditional, expensive 'feet on the street' sales force, MerchantCircle has taken an approach that no one else has the membership base to attempt. By paying local business owners to sign up their business neighbors to free memberships and paid online advertising packages, Marketing Advisors can earn a reoccuring revenue each month.

By not implementing a sales force, MerchantCircle and it's Marketing Advisors pass the savings on to local business owners. Yellow Pages salesmen have to mark up their prices to pay for the production of the books, their base salary, and finally their commission - thus making Yellow Pages costly and, we've argued many times before, ineffective.

Here's an excerpt from the release:

Marketing Advisors sign-up online and can choose up to 5 zip codes for their local territory. They get access to online training and marketing materials, and they get to offer a great message to local merchants – “cancel that Yellow Pages ad and start finding customers online with MerchantCircle.” The program launched in August, and already over 700 Marketing Advisors have signed up and provided help for local merchants in over 2,000 zip codes.

Click here to read more the full press release. To find out more about how you can be a Marketing Advisor click here.

Community Relations

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