We've long advocated that business owners need to take control and manage what's being said about them on the web - trouble is, there's far too many websites that cater to consumer reviews to keep track of. One thing we've always done for merchants is to show you where your business is listed, whether it's listed correctly, and how many reviews you have.
We know it's imperative for a business owner to be listed on as many 'free' directories as possible - so hurry up already and get yourself on there. Or you can have MerchantCircle do it for you as well. (Click here for more details.) Engage in active dialogue with your reviewers, always stay calm, collected, and invite unsatisfied customers back to see the changes 'you've made' or 'issues you've addressed.'
While more than 75% of our 550,000 merchants use us as their main web presence, we also offer a section for consumer reviews and dialogue between you and your customers. Just this last week BusinessWeek featured us in a list of review sites that merchants should be aware of. (Click here to read more). Don't be scared off by their comment, the author's point was that many of our merchants have signed up in communities as small as 1,000 people. As a merchant, take note of these sites; It can't hurt. Also check out this previous post from Entrepreneur that features us as well, it's titled: "15 Sites for Promoting Your Local Business". (Click here to read it).