Or is it? Me and one of my MerchantCircle colleagues recently returned from The Kelsey Group's Directory Driven Commerce Conference: The Future of Yellow Pages. While the Yellow Pages has had a featured role in the life of small business owners for some time, there's little doubt of the prominence local internet will have on the future.
As a generation of youths grow up searching for goods and services on the web and on their cell phones, the need for print yellow pages will decrease. We live in an ever-increasing mobile world, where we don't lug around 5 pounds of yellow pages that leave our fingers black from page-turning. Our options are abundant and the companies looking to help make this local search process a faster and easier one are also vast.
One of the biggest reasons we go to the Kelsey Conferences is because of the wonderful partnership opportunities. We have several companies we work with that help distribute the coupons you build, whether on the web, on 4-1-1 calls, or on cell phones. Our goal is to make sure that you and the other 225,000 merchants on MerchantCircle can be found all over the web and anywhere a customer may find you.
We know the web isn't an easy place to navigate, so we form these partnerships to make sure it is easier and if we can do it for you - consider it done. We will continue to learn and develop to meet your needs, taking the hard knocks from your plate. No one said it was easy finding new customers, but first, you have to step up to the plate.