Tuesday, May 22, 2007

Cultural Learnings Make Benefit Glorious Company MerchantCircle

Borat Learnings
There's low-tech and then there's me; here at work they call me No-Tech. So if I get something, which isn't often - that means we're doing something right. We realize at MerchantCircle that the overwhelming majority of you did not grow up with the internet. In fact, this year's graduating high school class is the first generation of kids who can't remember being without the internet. (Don't ask me for my sources, I read it somewhere. Either that, or I dreamt it and it made a lot sense to me when I woke up.)

We're not trying to insult anyone, (unless it's me), we just realize that we have to make things easier to understand. We want you to build content on your pages so that you can appeal to customers. For that reason, we now have a getting started guide behind your Merchant Dashboard and just completed a video web tutorial that will teach you how to blog, upload pictures, build ads and coupons, and create a newsletter. I think we're pretty darn easy to use.

I was reading this article in Newsweek about a program called Y Combinator. One of the companies mentioned in the article was called Weebly. They bill themselves as the 'easiest way to create and publish a website online.' I was super stoked because I've always wanted my own website. The other thing that I took notice to, was they received funding from Ron Conway, a guy who also invested in us. For that, he's a visionary! But really, his early investments included Google and Ask Jeeves.

So I check out this site, and it took me nearly two hours to build my website. You can check out my site by clicking here. I probably could have finished quicker but the pages were slow to load and I still didn't figure out how to keep my profile picture from disappearing - which should explain the lack of a picture on my home page. I think Weebly is really cool though, just slow and definitely hard to navigate. I can't imagine what it would be like for someone new to the web. Even though they call me No-Tech, I'm still immersed somewhat in web navigation.

Websites that let you build a website are cool, but my learnings on the web still show that built-in networks, such as MySpace (friends, family), Facebook (high school and college students), LinkedIn (business professionals) or even MerchantCircle (business owners, entrepreneurs), are easier to use and much more engaging and relevant.

Community Relations

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