As strong as the Yellow Pages business is today, the trend is obvious. All of this business is going online. We only need to look at examples from other industries. No use fighting or arguing about the trend.
Napster and Kazaa changed the music business.
BitTorrent and YouTube are stirring up the video industry.
Craigslist is shaking up the newspaper industry.
The Yellow Pages industry will be transformed as well.
And, it's not just going to be online directory lookups. It's going to be a different, richer -- better -- experience that's just as effective as thumbing through the yellow pages.
Yelp , Judy's Book, and MerchantCircle are leading the way.