As illustrated by the super-cool infographic below, newer paid marketing channels like Facebook Ads and group deals are now part of the small business marketing mix, with local pay-per-lead poised for some serious growth in the near future.
Also surprising is the quick adoption of Google Offers relative to the "big boys" in the group deal space like Groupon, Facebook Deals (no longer around) and Living Social. Local business owners tell us that they plan to try Google Offers more than any other group buying service in the future.
Enjoy the infographic!
Sincerely,
The MerchantCircle Team
The question asked was: “If you had to put all your marketing time and budget into only one channel, what would it be?” Search Marketing (SEO + SEM) jointly got 43% of responses. Interestingly SMBs are giving up on traditional media advertising as their most important marketing channel. Note that the question was not asked to determine which is the best performing channel, but which channel to keep if you had to pick only one. If the question was about performance, I would say SEO and SEM would be at 70-80%, if not higher.
ReplyDelete@SearchDecoder
www.SearchDecoder.com
Awesome stats, great job Merchant Circle!
ReplyDeleteloved the survey it provided me with good infoabout small businesses www.treasurecoastmarketers.con
ReplyDeleteI think more and more business owners are starting to grasp the concepts of digital based marketing. It is no longer a "fad" like many thought years ago. The reality that it is a must is surfacing to the top.
ReplyDeleteAwesome survey. This will be useful for my business.
ReplyDeleteI agree, small businesses are starting to understand digital marketing. They're not there yet, though.
Pay per lead is theoretically a great idea because you're paying only for advertising results, although the ROI depends a lot on the cost of each lead. PPL makes more sense than paying for every time your ad is viewed, though.
ReplyDeletePay per lead is the next generation of marketing for all company's online.It brings more customers for less money so people make money by referring and the spend less by doing so.
ReplyDeleteGreat post,thanks.