Below are the results of our quarterly Merchant Confidence Index (MCI) survey for Q1 of 2011. The Index is designed to track trends in small business sentiment over time.
This fifth Merchant Confidence Index survey was fielded online, between January 22nd and February 3rd, 2011, and sent to a random sample of MerchantCircle's member base of over 1.6 million local business owners. There were 8,456 total responses from local business owners across the United States.
Expectations for the future
How do you expect your sales revenues to change over the next three months?
State of the U.S. economy
How would you rate today’s economy compared to the past twelve months?
How do you expect your company’s headcount to change over the next three months?
How do you expect your marketing/advertising expenditures to change over the next three months?
Merchant Confidence Index Calculation
Adoption of specific online marketing services
Are you promoting your business with the following websites/services?
What is your annual ad/marketing budget?
Most effective marketing channels
Select the top THREE most effective marketing or advertising methods your business uses or has used.
Expectations for length of recession
To what extent do you agree with the following statement? “The worst effects of the recession are behind us?
How many people does your business employ?
Which single business category best describes your business?