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Wednesday, October 13, 2010

MerchantCircle In Your Living Room for the First Time

For the first time in the five year history of MerchantCircle, we are running TV commercials! As traditional with our strategy we've decided to take a very local approach with the first ones airing over the last three weeks in just San Francisco proper on CNN, ESPN, Bloomberg and other popular cable channels. We also took advantage of a big local sports interest and aired our ads on Comcast Bay Area during the last month of the San Francisco Giants baseball season which culminated in a NL Western Division title. We decided to extend that to TBS during games 1 and 3 of their divisional playoff series last week. That proved to be a good move as very fortunately for us, the games broadcast on TBS were two of the top thre highest rated programs that have aired on cable tv in the Bay Area in the past six years for Adults 25-54





Our commercials featured three of our favorite local merchants in San Francisco: Dr. Nancy Lam of Embarcadero Dentistry, Keith Wilson from The Boardroom in North Beach and Dr. Mike Le of Le Chiropractic in the Sunset District. It was definitely exciting to get them in the studio and hear them talk about the advantages of being a MerchantCircle member on camera. We were also excited to help them promote their businesses because, after all, that is what MerchantCircle is all about. We hope to expand this program across the country soon, so you may hear from us to be featured in our next installments!



The ads will continue over the next 10 weeks and considering we are airing over 90 commercials per week, hopefully you'll see one of them soon (at least, if you live in San Francisco :).  Big thanks to our friends at Comcast Spotlight who helped produce and air these spots for us.



We've received lots of great feedback from merchants, friends and family. If you'd like to see the three commercials in their entirety, you may do so below. Let us know what you think about them in the comments.



Thanks for watching!

 

Chris Brubaker

Director of Marketing

 







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2 comments:

  1. Nice post, Yah really merchantcircle in the living room is very nice....

    ReplyDelete
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