I am a big fan of humor and of people who are willing to make themselves look silly for the happiness of others. So when I came across this picture of a plumber in Halifax, Nova Scotia, Canada, I had to find out if this was a real picture or not. It is. Take a look at the truck for AIM Electrical & Plumbing Services.
I don't know about you, but if I were to hire him, seeing that truck would instantly put me at ease. Maybe humor is worth thinking about in your future marketing with customers....