Being an addict isn't all that bad - and MerchantCircle has its fair share. By addict, we mean those that visit the site more than 30 times a month. Of MerchantCircle's nearly 400,000 members, 2% are labeled as addicts, while 26% are 'regulars' or those that visit at least once a month**. Many of these visitors spend time building content on their site, but also checking out what their business neighbors are up to. We previously built a news feed feature that lets merchants know when businesses in their network have built content, including coupons, ads, uploaded pictures, written blogs and newsletters.
We all want to know what everyone is doing these days. MySpace, Facebook, and LinkedIn are just some of the sites that have made this part of our virtual world. We believe in the power of the masses. We trust businesses with positive reviews. We trust what other people are doing. That's why we've built a section on MerchantCircle listings that show what pages other people are viewing as well. We've also made given the first-reviewer of a listing, a special notation for being the first to review.
Trust the masses - invite your best customers to review your business. And don't worry - being an addict sounds good for once!