tag:blogger.com,1999:blog-5042000723614537261.post1842118478163431904..comments2024-03-27T22:56:04.762-07:00Comments on MerchantCircle | Blog: Time For Yellow Pages to Flip the Script?MerchantCircle Staffhttp://www.blogger.com/profile/03512434120196682336noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-5042000723614537261.post-73737638771481794872009-08-11T08:54:31.743-07:002009-08-11T08:54:31.743-07:00Here's a curve ball some people do not have a ...Here's a curve ball some people do not have a phone book or yellow pages - raising hand.<br><br>When I lived in Canada I would most certainly reach for the yellow pages (kept beside the phone in the living room) on occasion to look stuff up but we had a land line and life was different. <br><br>Now that I live in Belize and have no land line and no phone book so primarily I go online to get my information. (there are phone books here - we have been living here 3.5 years and never once had one delivered to our doorstep lol)tacogirlhttp://www.tacogirl.comnoreply@blogger.comtag:blogger.com,1999:blog-5042000723614537261.post-91502650396551899342008-08-30T08:40:00.000-07:002008-08-30T08:40:00.000-07:00I can’t bash the “print phone book” (Yellow Pages,...I can’t bash the “print phone book” (Yellow Pages, Yellow book, Yellow…ect, Verizon, Windstream)… well I can really… for the point that was just listed above, and I probably forgot some. To be effective in these books you have to be listed in all of them for your area! As a marketing manager, I hated it when the “print phone book” salesman came to the door. If I didn’t list in the book I didn’t exist. If I didn’t spend more than the other guy I didn’t get a good placement. If I didn’t buy an ad I couldn’t get on the internet listing!!! Come on! <br><br>I respect the print business for what it is, and I hate to beat down anyone or business, but we are all making a movement to information sharing in a major way these days. Free mostly, because the information we list for free with companies like MerchantCircle here. Our information has value. Online print books too, but they trick you into thinking you have to pay to give them your valuable information. <br><br>Exposure is great… and in marketing they say that there are two types of people out there: those that know about you, and those that don’t know about you. (then it gets more complicated as the flow chart expands) So what would be more effective exposure? A book that is distributed to 10,000 possible observers (for a small town) or an online presence that is virtually limitless? <br><br>If I am in a situation where I don’t have the internet, I use my cell phone and call 411. I know that a “print phone book” has paid advertisers in it… and just because someone does not pay for advertising it does not mean they do not exist! It might just mean they didn’t give in to the guy dressed in a suit made of motel drapes peddling an ancient form of paid advertising.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5042000723614537261.post-15740320724454298862008-04-22T06:38:00.000-07:002008-04-22T06:38:00.000-07:00if the power goes out, there is always your iPhone...if the power goes out, there is always your iPhone web interface, the GPS business locator in your car (or on your phone) or GOOG411 directory services. Quite a few options ;-)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5042000723614537261.post-24490369210201145322008-03-04T20:58:00.000-08:002008-03-04T20:58:00.000-08:00Interesting....I know one thing for sure. If my po...Interesting....I know one thing for sure. If my power went out and I needed an electrician, the internet sure wouldn't work! I think the yellow pages gets a bad rap. As a business owner in NYC, I think the yellow pages is the fastest place to find a phone number that's not already stored on my cellphone or rolodex. Other than that I don't use the yellow pages at all. Interesting article, though.JimmyBXnoreply@blogger.com